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Astellas Oncology Announces C³ Prize® Call for Entries to Award $200,000 to the Best Ideas in Cancer Care Beyond Medicine
-Total Funds To Be Awarded Increased to $200,000; All Encouraged to Apply -
- Cancer Advocates and Celebrities Bill and Giuliana Rancic Participate in Fourth Annual Challenge -

NORTHBROOK, Ill., May 20, 2019 /PRNewswire/ -- Astellas Pharma US, Inc. ("Astellas") today announced the call for entries for the fourth annual Astellas Oncology C3 Prize (Changing Cancer Care), a challenge that funds the best non-treatment ideas to improve cancer care for patients, caregivers and their loved ones. This year's challenge focuses on emerging and established ideas in three categories – Cancer Care Journey, Cancer Health Disparities, and Cancer Survivorship – and will award grants and resources totaling $200,000.

(PRNewsfoto/Astellas Pharma Inc.)

"I was a caregiver for my father, who had head and neck cancer, and what struck me through that process was the unmet need for holistic support in the patient journey," said Mark Reisenauer, senior vice president, oncology business unit, Astellas. "This year's C3 Prize is focused on ideas – big and small – that will comprehensively improve the cancer care experience for not only the patient but also the caregiver, by providing resources that go beyond medicine. Since the program began, our innovators have helped those impacted by cancer in ways we could have never imagined, and we plan to continue to nurture grassroots ideas with the goal to make a great impact."

Astellas is inviting cancer patients, survivors, caregivers, healthcare professionals, and innovators to submit ideas that could help improve the lives of those touched by cancer. Ideas can be in the form of support tools, educational efforts, technology solutions, and more. The C3 Prize is open to any idea that can have an impact, especially if it's simple. The idea should focus on one of three submission categories:

  • Cancer Care Journey: Ideas to help improve the patient experience, ease decision-making, and navigate everyday care.
  • Cancer Health Disparities: Ideas to reduce the unequal burden of cancer care, with a focus on tools and resources that reach underserved populations in the U.S. and abroad.
  • Cancer Survivorship: Ideas to address survivorship challenge and concerns.

Based on the evaluation of an expert judging panel, Astellas will announce the 2019 C3 Prize finalists in September 2019. Each of the finalists will win one of the four prizes. Three finalists will compete for the Grand Prize, with the runners up awarded the two Innovation Prizes. The other finalist will be selected as the Emerging Ideas Prize winner, a first for the program. Judges will consider ideas for the Emerging Ideas Prize if they have high potential impact for patients and caregivers but need additional work and cultivation before implementing. Finalists will present ideas in front of a panel of judges and audience during a live pitch event in October 2019, featuring judges including celebrity entrepreneur Bill Rancic and 2017 C3 Prize winner Hernâni Oliveira.

The Grand Prize winner will be awarded $100,000 USD in grants, the two Innovation Prize winners will be awarded $45,000 USD in grants each, and the Emerging Ideas Prize winner will be awarded $10,000 USD in grants. All winners will be provided with access to tools and resources to help them develop and advance their idea.

"I'm thrilled to work with Astellas Oncology on the C3 Prize again in 2019, as we search for more transformative ideas to comprehensively improve the lives of people affected by cancer," said Bill Rancic. "When my wife was diagnosed with cancer, I learned that a caregiver's most important role is to help loved ones make decisions based on knowledge, rather than emotion. We hope the ideas innovators bring alleviate challenges faced by patients and caregivers in cancer care, not currently addressed."

According to the 2018 C3 Prize Grand Prize Winner, Dr. Ebele Mbanugo, winning the prize has brought her one step closer to launching her program that fights the social stigma around breast cancer in Nigeria. "I encourage anyone with a creative solution, whether big or small, that can improve cancer care to apply to this challenge. One good idea has the potential to impact the lives of many people who are affected by cancer," Dr. Mbanugo said.

Entries will be accepted through July 15, 2019, and will be evaluated on the submitted ideas' feasibility, originality, creativity, potential impact, and the entrant's vision for how to reach people who might benefit from their idea. Entrants are not required to have an established business or finished product to apply. Entrants are encouraged to submit an optional, short video about their experience with cancer and their innovative idea. The video should not exceed two minutes in length and may be filmed on a smartphone.

The C3 Prize will also be featured as part of the Astellas booth (18025) at this year's American Society of Clinical Oncology (ASCO) Annual Meeting in Chicago, Illinois, from May 31June 4, 2019.

See terms and conditions at for full challenge rules and eligibility. Void where prohibited. No purchase necessary. No entries after July 15, 2019, 11:59 p.m. CST.

About the Astellas Oncology C3 Prize
The Astellas Oncology C3 Prize, launched in 2016, is a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine. The C3 Prize sparks innovative developments in cancer care, tackling cancer challenges by awarding the winners with prize money and connecting them with resources and support. The C3 Prize directly reflects the mission of Astellas Oncology: striving to make every day better for those impacted by cancer. Astellas maintains no ownership in the ventures funded by the C3 Prize. For more information, visit the website at

About Astellas
Astellas Pharma Inc., based in Tokyo, Japan, is a company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. For more information, please visit our website at

Cautionary Notes
In this press release, statements made with respect to current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Astellas. These statements are based on management's current assumptions and beliefs in light of the information currently available to it and involve known and unknown risks and uncertainties. A number of factors could cause actual results to differ materially from those discussed in the forward-looking statements. Such factors include, but are not limited to: (i) changes in general economic conditions and in laws and regulations, relating to pharmaceutical markets, (ii) currency exchange rate fluctuations, (iii) delays in new product launches, (iv) the inability of Astellas to market existing and new products effectively, (v) the inability of Astellas to continue to effectively research and develop products accepted by customers in highly competitive markets, and (vi) infringements of Astellas' intellectual property rights by third parties.
Information about pharmaceutical products (including products currently in development) which is included in this press release is not intended to constitute an advertisement or medical advice.


SOURCE Astellas Pharma US, Inc.

For further information: Astellas U.S. Corporate Communications, Suzanne Johnson, 224-205-5428,
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