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NORTHBROOK, Ill., Feb. 13, 2015 /PRNewswire/ -- Astellas Pharma Inc. (hereafter called Astellas or "the Company") President and CEO, Yoshihiko Hatanaka, announces the newest element of its on-going rollout of the Company's global corporate brand campaign which will broadcast over CNN's worldwide network beginning Monday, Feb. 16, 2015.
"This campaign is focused on the Company's core corporate principle of contributing to the health of people around the world through the provision of innovative and reliable medicines," said Yoshihiko Hatanaka, President and CEO of Astellas. "With nearly 18,000 employees in over 50 countries, Astellas is truly a global company with aspirations of 'Changing tomorrow' for patients worldwide."
The Astellas commercial's objective is to raise visibility and awareness of the Company by highlighting its strengths as a pharmaceutical company rooted in innovative science with a corporate culture of putting patients first. In addition, Astellas is also launching an online advertising campaign linked to the commercial on CNN.com, the world's top online news website.
In the future, Astellas will implement a broader brand communication strategy using various forms of traditional and online media that will share courage and hope with patients struggling to overcome diseases.
Please refer to the attached reference materials for anticipated dates of broadcast and other details of the commercial.
Overview of Commercial
Broadcast Television Network and Network
Broadcast Time Slots
Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. For more information on Astellas, please visit our website at www.astellas.us. You can also follow us on Twitter at @AstellasUS.
CNN Worldwide is a portfolio of two dozen news and information services across cable, satellite, radio, wireless devices and the Internet in more than 200 countries and territories worldwide. Domestically, CNN reaches more individuals on television, the web and mobile devices than any other TV news organization in the United States; internationally, CNN is the most widely distributed news channel reaching more than 271 million households abroad; and, the CNN Digital Network is top network for online news, mobile news and social media. Additionally, CNN Newsource is the world's most extensively utilized news service partnering with hundreds of local and international news organizations around the world. CNN is division of Turner Broadcasting System, Inc., a Time Warner Company.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/astellas-pharma-launches-the-newest-element-in-its-global-corporate-brand-campaign-on-cnns-global-broadcast-network-300035848.html
SOURCE Astellas Pharma Inc.
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